June 20-21, 2013 at Dallas Market Center
Trade Mart 3rd Floor


Maximize Digital Marketing to Better Your Business.

Technology and lighting come together again at Tech-Know Spot during the Dallas International Lighting Market, June 20-23, 2013. Gain first hand advice from digital marketing experts to help increase your brand profile and leverage. Tech-Know Spot will offer insight into how technology impacts your business, and how you can effectively evolve with its ever-changing landscape.


Thursday, June 20

Four Reasons It Pays to Have a
Company Blog

10:00 a.m.

Meredith Hite
Vice President of Corporate Communications
Dallas Market Center

Gain attention in the marketplace and drive success to your business by creating fresh content via a company blog. Learn the benefits of corporate blogging and how Google loves blogs; as well as how customers seek promotion-free information to help make their buying decisions.




QR Codes – Think INSIDE the Box to Create OUTSIDE the Norm Results

11:00 a.m.

Jason Petersen
CEO & Founder | XOLights

What are QR Codes? Why do customers love them and smart showrooms love them even more? Simple things like a tiny QR code can improve your efficiency and profitability. QR codes are becoming commonplace, quickly replacing the standard barcode, due to reliability and ease of use with mobile devices. Jason Petersen, owner of Hansen Lighting, will share how showrooms – including his own – use QR codes to improve efficiency and allow customers more of an interactive experience.


















Google’s Changing Landscape

1:00 p.m.

Joel Hughes
Senior Vice President of Technology & eMedia Scranton Gillette Communications

Potential customers’ finding your site via organic search is critical to the success of your business. Join this informative session to gain the most exposure for your site in today's top search engine. Learn the fundamentals, SEO Then vs. Now, On-Page and Off-Page SEO, and tools for tracking your success.







Top 5 Apps Every Retailer Needs

2:00 p.m.

Shama Kabani
CEO | The Marketing Zen Group

“There’s an App for that!” has become a common adage. But, in an ocean of Apps, which ones are true winners? Learn the top 5 Apps every retailer needs – and how to decide which Apps to add to your arsenal in the future.













 


Domain Do's and Don'ts

3:00 p.m.

Shama Kabani
CEO | The Marketing Zen Group

What’s in a name? A lot actually if the name in question is a domain name. Learn the tips and tricks for finding the best domain names, how to register them to look good in Google’s eyes, and what to avoid when selecting a new domain name.








Friday, June 21

Facebook Basics & Strategies

10:00 a.m.

Jennifer Evans Cario
President | SugarSpun Marketing

Nearly one out of every eight humans on the planet has a Facebook account. That means your target audience is there, waiting for you. Move beyond simply trying to boost your followers and advertising your product, and learn how Facebook and your target audience can best be put to work for your business. Topics will include how to make sure your followers are seeing your content, how to increase engagement and how Facebook advertising can be put to work for your company.

How to Leverage Pinterest

11:00 a.m.

Jennifer Evans Cario
President | SugarSpun Marketing

As the third largest social media network on the planet, Pinterest has taken the marketing world by storm. Learn why Pinterest is driving not only traffic but customers as well, and how to leverage the platform for your own business. Topics will include the best ways to use Pinterest for brand building, product demonstrations and sales opportunities, as well as creative ways to leverage Pinterest for consumer insight and competitive research.










What is Showrooming?

1:00 p.m.

Kevin Strawbridge
Executive Vice President of Marketing & Technology
Dallas Market Center

As digital shopping’s popularity increases and access to information becomes easier, consumers are turning to mobile devices to vet purchases. This includes finding more information, competitive product information and comparable pricing. Retailers need to understand showrooming and determine how to incorporate its growing use into marketing and merchandising efforts.

Growing Your Business with Instagram

2:00 p.m.

Krista Neher
CEO | Book Camp Digital

Instagram is one of the hottest and fastest growing social media marketing tools because it focuses on images. Consumers are starved for images online and Instagram, a photo sharing social network acquired by Facebook, allows users to quickly and easily share amazing retro photos with friends. The opportunity for businesses to get results from Instagram is huge – and many already use it with tremendous success. Learn how to harness Instagram to get results including best practices, case studies and real-world examples.




















Building Followers on Twitter – Tweet Your Way to Success

3:00 p.m.

Krista Neher
CEO | Book Camp Digital

Twitter is the second most popular social network, but many businesses still struggle with exactly how to use it. The reality is that businesses using Twitter get tremendous results. This session will show you how businesses like yours are using Twitter and getting real results for business.

iPad mini Giveaways | Thursday & Friday | 6:00 pm

Attend Tech-Know Spot sessions for your chance to win an iPad mini. The more sessions attended, the greater your odds of winning!